Post by account_disabled on Dec 3, 2023 3:37:52 GMT
To truly understand the different types of influencers, we need to look at micro-influencers and celebrity (macro) influencers.
Micro-influencers
In recent years, many marketers have realized that there is great value to be gained in leveraging “ordinary” people to promote their products and services. Around this, investment in micro-influencers has exploded.
In 2018, Forbes named this group of influential individuals the marketing force of the future .
Micro -influencers are not celebrities, but simple social media Country Email List users who have amassed a following of like-minded people . They usually have between 1,000 and 10,000 active and engaged followers .
"Involved" is the key point in this discussion.
May be fewer in number than those of celebrities, they are much more targeted and engaged, and therefore interact much more with the contents published by these content creators. It's cheaper for a brand to partner with a micro-influencer than a celebrity, and while the reach isn't as high for a single collaboration, it's much more targeted to a key audience.
Celebrity (Macro) Influencers
Macro-influencers are stars who have hundreds of thousands, if not millions, of followers.
Working with this type of influencer makes it easier to reach a large number of people and associate your brand with prominent stars. However, it is expensive and the barrier to entry is much higher for many companies.
Micro-influencers
In recent years, many marketers have realized that there is great value to be gained in leveraging “ordinary” people to promote their products and services. Around this, investment in micro-influencers has exploded.
In 2018, Forbes named this group of influential individuals the marketing force of the future .
Micro -influencers are not celebrities, but simple social media Country Email List users who have amassed a following of like-minded people . They usually have between 1,000 and 10,000 active and engaged followers .
"Involved" is the key point in this discussion.
May be fewer in number than those of celebrities, they are much more targeted and engaged, and therefore interact much more with the contents published by these content creators. It's cheaper for a brand to partner with a micro-influencer than a celebrity, and while the reach isn't as high for a single collaboration, it's much more targeted to a key audience.
Celebrity (Macro) Influencers
Macro-influencers are stars who have hundreds of thousands, if not millions, of followers.
Working with this type of influencer makes it easier to reach a large number of people and associate your brand with prominent stars. However, it is expensive and the barrier to entry is much higher for many companies.