Post by womobid820 on Nov 23, 2023 9:32:37 GMT
From today a new era begins in which, from time to time, I will invite friends and colleagues who I believe will be useful in improving the understanding of the mechanisms that revolve around web marketing and how to make the most of them. I start with Francesca Ungaro , who has experience in clinical psychology, as well as in content management and who links very well to a previous post of mine :
In the continuous flow of information to which we are subjected, in the race to be the first to win over the customer, we live in a blender of emotions that we do not delve into.
We work on social platforms that amplify what we say in real time, and the truth is that we are afraid to express those emotions, as if they were something unprofessional.
emotionalAs long as it's not really the work that stumbles. We have a customer to convince and an audience to involve: let's also try to get the emotional brain
moving .
There is, in fact, a form of non-rational intelligence that Cell Phone Numbers List is defined as the ability to arouse feelings and use emotions to facilitate thoughts .
It is called Emotional Intelligence and today it is known thanks to Daniel Goleman, who wrote “Emotional Intelligence” in 1995. A book that went around the world.
As Riccardo writes in his post , if we link the product we want to sell to an emotional component, we trigger mechanisms of irrationality.
Here: they are precisely the spark that makes success explode, prevailing over the competition.
Because irrationality does not mean not using your brain, but using a brain other than the rational one.
emotionsThe good news is that it works great in marketing. Successful campaigns target the senses. Emotions see us very well and reach where words cannot reach.
In the non-conscious world – the unconscious – emotions are an infinite, totally subjective universe. They are also, however, common, shared ground .
This is the leverage : they make us feel at home. They bring together, bring them closer, strike straight, convince and disorientate. The client stops being suspicious when he feels he is participating in a common emotion, his defenses are lowered.
Not only.
In front of an emotion we stop , at least for a moment. It is inevitable: a suspension is created in the flow of communication. An instant, a minute at most.
Yet it is in that purely instinctive instant that attention is struck and memories are fixed.
When communication restarts we discover that the dialogue is different , because the emotional shock was capable of changing the perception of the words .
Our product becomes more attractive.
The customer who felt an emotion felt like a person , understood in her needs beyond the business and the numbers. And this is what will convince him, at least to listen to us more.
Emotional intelligence sells , and how, just as it makes all our relationships better.
Don't you think it's worth learning about this emotional world?
In the continuous flow of information to which we are subjected, in the race to be the first to win over the customer, we live in a blender of emotions that we do not delve into.
We work on social platforms that amplify what we say in real time, and the truth is that we are afraid to express those emotions, as if they were something unprofessional.
emotionalAs long as it's not really the work that stumbles. We have a customer to convince and an audience to involve: let's also try to get the emotional brain
moving .
There is, in fact, a form of non-rational intelligence that Cell Phone Numbers List is defined as the ability to arouse feelings and use emotions to facilitate thoughts .
It is called Emotional Intelligence and today it is known thanks to Daniel Goleman, who wrote “Emotional Intelligence” in 1995. A book that went around the world.
As Riccardo writes in his post , if we link the product we want to sell to an emotional component, we trigger mechanisms of irrationality.
Here: they are precisely the spark that makes success explode, prevailing over the competition.
Because irrationality does not mean not using your brain, but using a brain other than the rational one.
emotionsThe good news is that it works great in marketing. Successful campaigns target the senses. Emotions see us very well and reach where words cannot reach.
In the non-conscious world – the unconscious – emotions are an infinite, totally subjective universe. They are also, however, common, shared ground .
This is the leverage : they make us feel at home. They bring together, bring them closer, strike straight, convince and disorientate. The client stops being suspicious when he feels he is participating in a common emotion, his defenses are lowered.
Not only.
In front of an emotion we stop , at least for a moment. It is inevitable: a suspension is created in the flow of communication. An instant, a minute at most.
Yet it is in that purely instinctive instant that attention is struck and memories are fixed.
When communication restarts we discover that the dialogue is different , because the emotional shock was capable of changing the perception of the words .
Our product becomes more attractive.
The customer who felt an emotion felt like a person , understood in her needs beyond the business and the numbers. And this is what will convince him, at least to listen to us more.
Emotional intelligence sells , and how, just as it makes all our relationships better.
Don't you think it's worth learning about this emotional world?