Post by sumiseo558899 on Nov 4, 2024 8:21:08 GMT
More and more arbitrageurs are now switching to the foreign market, but it is not as easy as it seems. Here you need to not only take into account each GEO, but also be super obsessive with stop words, because of which the account can be banned.
The problem is that Meta doesn't give an exact list of words that can get you blocked. There are only general topics that are best avoided, so you have to test what works and what is best not to use.
So that you don't waste a lot content writing service
of time and nerves on checking, we have collected the main reasons for the ban and examples of those same prohibited words and phrases. Scroll further so as not to miss anything.
Personal appeals
Facebook does not like it when the text of the ad contains direct appeals to the user or mentions of his personal characteristics or life circumstances. For example:
Example of a banned phrase : “Are you a busy mom who doesn’t have time to cook healthy meals for your family? We can help!”
How to avoid getting banned : Instead of addressing “moms,” use general phrases, testimonials, or descriptions of other users’ experiences.
Lead Panda your reliable partner
Capital letters and exclamation marks
Ads written in all caps or with too many exclamation marks may also be blocked. Facebook considers such phrases to be offensive.
Example : “BUY NOW!!!”
Solution : Use capital letters only for important words and emojis to express emotions.
Health, weight loss and medicine
Facebook closely monitors ads related to weight loss, cosmetics, or medical conditions. You cannot advertise products related to weight, illness, or mental health.
Prohibited words : “diet”, “weight loss”, “depression”, “anxiety”.
Solutions : Instead of negative wording, build your copy around improving your well-being. For example, instead of “Lose 10 kg in a month,” use “Feel healthy this summer!”
Promises of quick money
Advertising quick money or “easy money” is a direct path to being blocked.
Prohibited phrases : “Earn $5000 in a month!”, “Quick money from home”.
Solution : Instead of promises of quick money, use phrases about skills or a business plan, such as: “Learn 5 habits for a successful start in business.”
Images and criticism of appearance
Any phrases that humiliate or insult users can also get you banned.
Example of a forbidden phrase : “Can’t get rid of these terrible pimples?”
Solution : Avoid negative adjectives like “awful,” “repulsive.” Instead, offer solutions without judgment.
Free content
Advertisements promising free content, giveaways or promotions are often subject to moderation.
Prohibited words : “free”, “giveaway”, “win”.
Solution : Replace these words with softer ones, such as “get a discount.”
Clickbait and Urgent Offers
Facebook is blocking ads that manipulate users by creating a sense of urgency.
Prohibited phrases : “Use it now! Only today!”
Solution : Use more creative phrases like “You'll love this” or “It's time to go.”
Coronavirus
Ads that contain any mention of coronavirus or related terms (e.g. “Covid-19”, “pandemic”) are blocked.
Use of names or trademarks
Be careful when using well-known brands or names. Meta prohibits the use of its trademarks in advertising.
Be careful with terms about social roles
If you don't want your ad to be blocked and your personal account to receive a warning, it's better not to use words that relate to such topics:
feminism;
body positivity;
racial discrimination;
gender discrimination;
religion;
sexual orientation;
mental health;
conspiracy theories.
By the way, due to the popularity of gender role rejection in Western countries, be careful with advertising aimed at a specific gender. Users may complain if the advertising seems to promote stereotypes or is not inclusive enough.
Policy
Political topics are among the most sensitive on Facebook. Especially when it comes to elections and rallies in the US or UK. This applies even to cases where political rhetoric is used to promote events that have nothing to do with politics.
Please pay special attention to the ban on any calls for a change of power, mentions of politicians (especially Joe Biden and Donald Trump), as well as words such as political views , liberals , democratic , etc.
Tobacco, alcohol, weapons
It may seem obvious, but banned words related to tobacco, alcohol or weapons are a direct path to a ban. And this applies not only to advertising, but also to your personal account.
Avoid words like:
cigarettes;
pistols;
ammunition;
explosives;
evaporators;
cigars;
tobacco pipes;
electronic cigarettes;
It is also best not to mention brands of alcohol or tobacco.
Trademarks Meta, Instagram, Facebook
Meta does not like its name or logo to be used in advertising. This may be seen as an attempt to deceive users into believing that you are somehow associated with the platform.
Meta rules state that you cannot use Facebook or Instagram names in ads unless you are an official representative of the product or service. This includes both the name and the logo.
Financial transactions related to crypto
Since 2018, Facebook has banned ads for cryptocurrencies, blockchains, and similar topics. Words to avoid include:
crypto;
cryptocurrency;
binary options;
trading;
bitcoin, dogecoin;
This is because such ads may be perceived as fraudulent, which undermines user trust in the platform.
Payday loans, advances, and other short-term, high-interest payments are also banned on Facebook. Phrases like payday loans , paycheck advances , and other hints at quick financial assistance should be excluded from ads.
Surveillance technologies
If you plan to advertise surveillance equipment, it will be difficult. Facebook prohibits the promotion of such equipment.
Avoid words like spy cams , mobile phone trackers or any phrases that hint at spying on other people. For example, a creative with the text “Find out what your wife does while you’re away” will not pass moderation.
We've put together this checklist to help you avoid the most common mistakes when creating Facebook and Instagram ads.
The problem is that Meta doesn't give an exact list of words that can get you blocked. There are only general topics that are best avoided, so you have to test what works and what is best not to use.
So that you don't waste a lot content writing service
of time and nerves on checking, we have collected the main reasons for the ban and examples of those same prohibited words and phrases. Scroll further so as not to miss anything.
Personal appeals
Facebook does not like it when the text of the ad contains direct appeals to the user or mentions of his personal characteristics or life circumstances. For example:
Example of a banned phrase : “Are you a busy mom who doesn’t have time to cook healthy meals for your family? We can help!”
How to avoid getting banned : Instead of addressing “moms,” use general phrases, testimonials, or descriptions of other users’ experiences.
Lead Panda your reliable partner
Capital letters and exclamation marks
Ads written in all caps or with too many exclamation marks may also be blocked. Facebook considers such phrases to be offensive.
Example : “BUY NOW!!!”
Solution : Use capital letters only for important words and emojis to express emotions.
Health, weight loss and medicine
Facebook closely monitors ads related to weight loss, cosmetics, or medical conditions. You cannot advertise products related to weight, illness, or mental health.
Prohibited words : “diet”, “weight loss”, “depression”, “anxiety”.
Solutions : Instead of negative wording, build your copy around improving your well-being. For example, instead of “Lose 10 kg in a month,” use “Feel healthy this summer!”
Promises of quick money
Advertising quick money or “easy money” is a direct path to being blocked.
Prohibited phrases : “Earn $5000 in a month!”, “Quick money from home”.
Solution : Instead of promises of quick money, use phrases about skills or a business plan, such as: “Learn 5 habits for a successful start in business.”
Images and criticism of appearance
Any phrases that humiliate or insult users can also get you banned.
Example of a forbidden phrase : “Can’t get rid of these terrible pimples?”
Solution : Avoid negative adjectives like “awful,” “repulsive.” Instead, offer solutions without judgment.
Free content
Advertisements promising free content, giveaways or promotions are often subject to moderation.
Prohibited words : “free”, “giveaway”, “win”.
Solution : Replace these words with softer ones, such as “get a discount.”
Clickbait and Urgent Offers
Facebook is blocking ads that manipulate users by creating a sense of urgency.
Prohibited phrases : “Use it now! Only today!”
Solution : Use more creative phrases like “You'll love this” or “It's time to go.”
Coronavirus
Ads that contain any mention of coronavirus or related terms (e.g. “Covid-19”, “pandemic”) are blocked.
Use of names or trademarks
Be careful when using well-known brands or names. Meta prohibits the use of its trademarks in advertising.
Be careful with terms about social roles
If you don't want your ad to be blocked and your personal account to receive a warning, it's better not to use words that relate to such topics:
feminism;
body positivity;
racial discrimination;
gender discrimination;
religion;
sexual orientation;
mental health;
conspiracy theories.
By the way, due to the popularity of gender role rejection in Western countries, be careful with advertising aimed at a specific gender. Users may complain if the advertising seems to promote stereotypes or is not inclusive enough.
Policy
Political topics are among the most sensitive on Facebook. Especially when it comes to elections and rallies in the US or UK. This applies even to cases where political rhetoric is used to promote events that have nothing to do with politics.
Please pay special attention to the ban on any calls for a change of power, mentions of politicians (especially Joe Biden and Donald Trump), as well as words such as political views , liberals , democratic , etc.
Tobacco, alcohol, weapons
It may seem obvious, but banned words related to tobacco, alcohol or weapons are a direct path to a ban. And this applies not only to advertising, but also to your personal account.
Avoid words like:
cigarettes;
pistols;
ammunition;
explosives;
evaporators;
cigars;
tobacco pipes;
electronic cigarettes;
It is also best not to mention brands of alcohol or tobacco.
Trademarks Meta, Instagram, Facebook
Meta does not like its name or logo to be used in advertising. This may be seen as an attempt to deceive users into believing that you are somehow associated with the platform.
Meta rules state that you cannot use Facebook or Instagram names in ads unless you are an official representative of the product or service. This includes both the name and the logo.
Financial transactions related to crypto
Since 2018, Facebook has banned ads for cryptocurrencies, blockchains, and similar topics. Words to avoid include:
crypto;
cryptocurrency;
binary options;
trading;
bitcoin, dogecoin;
This is because such ads may be perceived as fraudulent, which undermines user trust in the platform.
Payday loans, advances, and other short-term, high-interest payments are also banned on Facebook. Phrases like payday loans , paycheck advances , and other hints at quick financial assistance should be excluded from ads.
Surveillance technologies
If you plan to advertise surveillance equipment, it will be difficult. Facebook prohibits the promotion of such equipment.
Avoid words like spy cams , mobile phone trackers or any phrases that hint at spying on other people. For example, a creative with the text “Find out what your wife does while you’re away” will not pass moderation.
We've put together this checklist to help you avoid the most common mistakes when creating Facebook and Instagram ads.