Post by account_disabled on Dec 25, 2023 4:46:57 GMT
Articles in specialized blogs and thousands of comments from fans trying to guess what the big announcement of the moment would be. In this way, a single phrase could activate the different Buzz buttons and ensure that Apple was always a topic among technology fans. That was part of the magic of Steve Jobs and his incredible ability to communicate with the public. “O Boticário”. using the taboo to your advantage. You've probably heard of this success story, as it happened recently. In , “O Boticário” launched an advertisement on Valentine's Day that gave a lot to talk about. The reason? The advertising showed.
Heterosexual and homosexual couples exchanging gifts to celebrate the Special Data occasion. Taking advantage of the taboo related to homosexuality in his country, “O Boticário” generated a huge discussion on the topic. As is traditional with the taboo button, society was divided into two sides that “argued”, on the internet and in the streets, about the matter. The discussion even ended up becoming a kind of competition in the official advertising video on YouTube. Whoever was favorable to the campaign gave likes and whoever was against it gave dislikes. The result. more than , participations, with more than of people supporting the action and being opposed.
The “O Boticário” campaign itself ended up being awarded the Grand Effie , the main category of the Effie Wards Brazil . And the consumer public also rewarded the campaign. in a year in which commerce in general had a drop in sales, “O Boticário” managed to register a increase in its performance in the market. All of this goes to show how powerful Buzz Marketing is. A simple commercial knew how to activate people's buzz buttons very well (especially the taboo button) and spread the company's message quite a bit. In addition to that, a large part of society supported the campaign and ended up acting commercially (buying the company's products) to demonstrate their support.
Heterosexual and homosexual couples exchanging gifts to celebrate the Special Data occasion. Taking advantage of the taboo related to homosexuality in his country, “O Boticário” generated a huge discussion on the topic. As is traditional with the taboo button, society was divided into two sides that “argued”, on the internet and in the streets, about the matter. The discussion even ended up becoming a kind of competition in the official advertising video on YouTube. Whoever was favorable to the campaign gave likes and whoever was against it gave dislikes. The result. more than , participations, with more than of people supporting the action and being opposed.
The “O Boticário” campaign itself ended up being awarded the Grand Effie , the main category of the Effie Wards Brazil . And the consumer public also rewarded the campaign. in a year in which commerce in general had a drop in sales, “O Boticário” managed to register a increase in its performance in the market. All of this goes to show how powerful Buzz Marketing is. A simple commercial knew how to activate people's buzz buttons very well (especially the taboo button) and spread the company's message quite a bit. In addition to that, a large part of society supported the campaign and ended up acting commercially (buying the company's products) to demonstrate their support.